Organizing your Ads Library as it grows

Once you've run more than a handful of campaigns, the Ads Library benefits from some organization. Custom tags (like "Spring Promo" or "Testimonial") let you group creatives across unrelated campaigns by theme rather than just by date.

Folders work well for grouping everything related to one service line or one recurring offer, so you can find your best-performing bathroom-renovation creatives without scrolling past unrelated gutter-cleaning ads.

Star your genuinely best-performing creatives as favorites — they're the ones worth duplicating as a starting point the next time you need a new campaign, rather than starting from a blank page each time.