Knowing when it's time to upgrade your plan

The clearest signal is a usage limit warning in Settings → Usage — if you're consistently near your plan's active campaign or AI message limit, an upgrade removes a real, active constraint rather than being just a nice-to-have.

A less obvious signal: if you're finding yourself wanting features gated to a higher tier — lookalike audiences, A/B testing, the Leads API for exporting your own data — that's worth weighing against the cost of the next tier up.

Upgrading is instant and non-disruptive — nothing about your existing campaigns, creatives, or leads changes, you simply gain the higher tier's limits and features immediately from Billing.